Nationwide & Shelter Copywriting ad

  • Kate Wells
Use the power of words to put Nationwide and Shelter at the heart of the conversation around the UK’s housing issues. (800 words)
A collaboration with Rosie Clarke and Roberto Cutrera. Based on the concept of everyday issues that are more difficult than they should be, we used the analogy of the struggle of cutting a bagel evenly in half to make the UK housing issue accessible to young people.