The juxtaposition between textures is punctuated with moments that reflects our irreverent spirit, an amalgamation of beauty and chaos. A dress inspired by lingerie slip dresses in off-white lace moves amongst a voluminous parachute; while a colourful piñata shot references grand old painting compositions showcasing minimalist black and white looks.
One image captures a moment with the original Kintyre School Pipe Band who played in the Wing’s “Mull of Kintyre” music video, sounding our musical roots with a nod to Scottish heritage. While the pipers wear their traditional dress, a modern sensibility is demonstrated through faux-fur sporrans and bagpipes made from cruelty-free materials.
The Loop sneaker appears throughout the campaign, an innovative design using the least amount of glue possible allowing each component to be easily recyclable. Our way of creating a more circular product design.