Naturejobs Platform Launch

  • Claire Cessford

I proposed the style of this project, keen to instil a sense of classicism by the use of black and white photography (inspired by Irving Penn) and concise copy. Given an open brief I devised a strategy to show mutual respect for both employee and employer whatever age, ethnic background or gender. Campaign covered printed adverts, animated digital banners, out of office advertising and an email campaign. Main hurdles to overcome was convincing the client to strip the copy back allowing the strong photography to take centre stage and encouraging them to use B&W photography – both of which I was able to achieve. Success from the campaign was significant with signups to the platform exceeding expectation within the first week.