NatWest - Metaverse Activation

NatWest is entering the metaverse with Green Rock Media to create an immersive exhibition featuring photos of women business owners to challenge stereotypes. Embracing this new technology to engage consumers, this will be the bank’s first step in this virtual direction. Portraits of Success, a metaverse gallery hosted on Spatial.io will show 30 portraits of female entrepreneurs from a diverse set of businesses across the UK. This is the culmination of work between NatWest and Getty Images in showcasing images of women business owners who are realistic and diverse. This is in contrast to the unimaginative photos of women in business that are often available for use in the media.