NatWest: The Intern

How do you show businesses across the UK that you're there to support them as they recover from the impacts of the pandemic? You show them just how much you have to offer in the form of a metaphorical Intern. Well, that's what NatWest did in a heartwarming and emotive partnership with ITV and their "Backing Business" initiative. Fronted by This Morning's Alison Hammond as "The Intern" the campaign was recorded as a series of mini-documentaries and then supported online to showcase how the bank could support the hard work and determination it takes to run and grow a business with digital tools and expert advice. Channels: Social Digita

TikTok
We created TikTok assets whilst on set with Alison to appeal to our TikTok audience. These really showed off her personality and helped the campaign reach a new audience on the platform.

Project Tags

Companies

Natwest
- Public Sector
VaynerMedia London
- Advertising

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