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Nect

  • Gert van Duinen

For Nect GmbH we created the visual brand identity. Nect combines clever thoughts and technology to serve products to serve as a bridge for people. Nect uses leading edge technology, but not only on research. They find the way to use technology to solve puzzles of our daily life. They deliver real demanded products based on latest technology, science and research. Especially in Germany, but other places too, there are many people who are afraid of technology and especially automatisation and artificial intelligence. Nect wants to bring deep technology into their daily life. Also they're dealing with sensitive data and serving companies from financial services and other older industries.  As being said, Nect uses leading edge technology, but they're not only some nerds doing their fun stuff. Nect delivers products for humans. They want to max out the potential and the power of every single user. ​​​​​​​

The Nect brand mark consist of a hexagonal shape divided into two segments which are positioned towards each other in the opposite way.
The cut-offs in both segments reveal two arrows connecting to each other towards the center forming a dynamic letter N.
Each corner and terminal has been rounded off emphasizing a warm, soft and welcoming finesse.
The overall construction reveals the letter N in the negative space area while two open spaces are remained.
To compliment the brand mark we created a custom typography.
Colour palette. We choose a neutral colour palette with a rich turquoise colour as accent that provides individuality and impact.
For the typography, DIN Pro has been chosen. FF DIN Pro Regular is used for all forms of standard body text, while DIN Pro Bold is used in headings, subheadings and any text to be highlighted.
Corporate patterns that are used within the brand identity.
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