Needle and Thread: Aimée Betts x & Other Stories

Just Got Made worked with Swedish fashion company & Other Stories to put craft right at the heart of their flagship store activities during the winter holiday shopping season. The brief was to find & Other Stories a hand embroiderer to customise winter accessories over two days at their flagship store in Regents Street London. London-based embroiderer Aimée Betts fitted the bill, stitching a range of motifs and initials onto gloves, scarves, hats and berets. The event took place on 03 -04 December 2021 alongside events featuring local artisans around the world in Hamburg, the US, Marais, Barcelona and Instagram live. Such a great brand partnership, more please in 2022! Embroiderer: Aimée Betts Store Experience specialist, & Other Stories: Christelle Mantilaro Client: & Other Stories @andotherstories Agency: Just Got Made Contact Helen Kemp: to work with us.