NEOM Organics, Nationwide Christmas in-store campaign.

  • James Barnes
  • Aarron Taylor

‘Pop-up, POS & VM across Fenwick, John Lewis, Selfridges & NEOM Organic stores’

NEOM approached Backlash to help them create a high impact in-store campaign that gave the brand stand-out across Fenwick, John Lewis, Selfridges and NEOM owned stores. The concept we developed was designed to be flexible to work across 10 different store setups that spanned category displays, pop-up shops and window displays.

The centrepiece of the campaign was the vibrant wreath product glorifier, designed to both capture the consumer’s eye across a busy shop floor and also be made from sustainable materials.