Nescafé - Case Study

Nescafé is known as NES. Everyone calls that. It just like that, a simple NES, and everyone knows we`re talking about that delicious, lovely, awesome, wild flavor, nescaffe gives you. Based on this trend and philosophy, we have decided to use the words that best describe coffee and that would easily replace the term we use for coffee. In this way we also promote the distance campaign for Covid 19. We promote a space between NES and Caffe, but with other expressions, terms which easily describe the feeling that nescaffe gives us. We have presented the main term in the banner, while the photo of the product is in the corner, in the distance.