Our Brief:
NESCAFÉ Dolce Gusto launched a new machine - the Mini Me. They asked us to help bring its cheeky personality to life.
Our Idea:
#minime - making custom coffee portraits for our friends and sharing them online.
The Results:
All told we had more than 13,000 entires.
The #minime Facebook posts received more than 3,000 likes, 6,800 comments and 1,000 shares, altogether reaching 7.7 million - 10% of the UK population.