User centered product design
Brief
Nestle were keen to focus on creating an internal application for their Nestle Leadership Framework that would encourage continuous feedback and self-evaluation amongst its employees. They wanted to find out what the biggest user pain points were and how to make sure we could deliver a solution that was easily adopted by employees and was truly solving an issue.
Solution
I led the project and facilitated a one-day interactive session aimed at allowing participants to produce a set of early-stage user personas, user journeys, requirements and low-fidelity wireframes – based on ideation session conducted at the beginning of the day. Throughout the session an emphasis was put on allowing participants to actively and collaboratively create these artefacts themselves, while ensuring that they understood the UX concepts and their relevance to helping improve the overall user experience of the app they were designing.
Results
I created a clickable prototype as useful demonstration of the development of the concept that was initially created during the Appathon. It allowed participants to visualise the results of their work. The prototype was extremely useful for Nestle leadership to use as an example of the outcome of the Appathon and to inform further business and operational discussions.
Project Tags
Companies
Nestle
- Retail