Nestlé Pure Life comes from carefully selected springs, and is bottled right at the source. It is a brand with values rooted in healthy family hydration. Q+H were briefed to develop packaging for a superhero tie-in, highlighting the vibrant colour caps to create a fun, impactful shelf presence in the retail environment.
Over the years we have been tasked with creating advertising campaigns and pack promotions for Pure Life which appeal to the target market of families with children. This has meant arranging photoshoots, sourcing models & locations and producing some great photographic imagery. It has also meant arranging competition mechanics and prizes.
Beyond packaging, Q+H have supported the brand with shopper marketing including advertising creative for supermarket magazines and designing animated digital 6 sheets.
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Companies
Q+H LONDON LIMITED
- Design