How do you make Net-a-Porter trend during the global Fashion Weeks without having an event?
Net-a-Porter is the worlds leading online boutique for designer fashion. Known by the fashion world as an authority‚ Net-a-Porter came to Construct to establish a presence for itself during the different world fashion weeks without having to create an event.
By capitalising on Net-a-Porters instantly recognisable packaging and playing on the insight that the majority of people would be travelling for the events‚ Construct developed and produced a bespoke fashion week survival gift for influential bloggers and brand friends.
Inside the box was a luxurious edit of everything needed for the shows — from travel essentials for each city‚ to the front row. Each survival kit was personalised to the receiver and what they would need to prepare for the events and travel. Each also included a Net-a-Porter luxury travel bag and an original Damien Florebert Cuypers fashion illustration inspired by the receiver.