“Aller-A-Porter” was created as a non-traditional retailing initiative for pure play retailer, Net-A-Porter at London Heathrow International Airport, Terminal 5. This initiative was based off of Net-A-Porter’s current achievement within the luxury sector along with their positioning, merchandise assortment, distribution and promotional strategies. After extensively researching the size of the market including direct competitors, target customers and psychographic / behavioral data of airport shoppers we created a solution. This solution includes a 12-18 Month strategy based off targeted key success factors, an omni-channel initiative, a budget for execution, a sales forecast and a projected income statement.