Netflix compared to Amazon Prime - A Tobii eye tracking study

  • Katharina Haider
It was aimed to compare the services and to determine their current user experience. The evaluation focused on their unique features the 'My List' and 'Watchlist' functionality. The standard metrics of the Common Industry Format (CIF) was slightly modified to the special needs of the project. I used the Tobii eye tracker to support the user while doing the retrospective thinking aloud (RTA) method to make it possible for them to explain their approach.