Netflix: Fear Street

Inspired by R. L. Stine’s book series of the same name, Fear Street saw Netflix bring yet another thrillfest to our screens. Treated as a three-part film event, weekly instalments of the story saw the horror evolve through a trio of years – 1994, 1978 and 1666 – with characters’ escapades making them flee for their lives through every century. We worked with Kinetic to bring the slasher of the summer to our cities, taking the street poster campaign’s creepy and colourful creatives to sites in London, Bristol, Cardiff, Manchester and Sheffield – giving a nod to retro gore with dripping text and a neon colour palette.