The client briefed us to develop the Netflix on-platform creative for the Original film Secret Magic Control Agency. A new take on the classic Hansel & Gretel tale. Hansel & Gretel are secret agents in the Secret Magic Control Agency (SMCA) but a magic potion transforms them into kids and they must find a way to rescue the King when nobody is taking them seriously. Each creative should act as a window into a part of the story and should cover the mixture of spy and fairy tale.