Press Moment. We also helped with some promotional ideas for sharing the show online. One idea was a play on the traditional press junket, where we played on Robert and Tom’s cheeky and playful personas.
We scoured the web to find some of the most ‘out there’ Tweets addressed to the actors. These were taken to the actors in the form of a game of ‘Guess Who’, to see who’d caught the eye of each Tweeting admirer.
Receiving over a million views on YouTube, the junket definitely sparked conversation amongst fans, with individual comments racking up over 17,000 likes and counting.