New Balance — Dejounte Murray Backcourt

“The importance of believing in yourself is nobody else will if you don’t.” X.Wave partnered with New Balance to imagine and produce the brand's exclusive Fall '23 collection at Foot Locker Inc featuring Dejounte Murray. We sat down with the man behind the NBA uniform to discover Dejounte Murray not only dominates Atlanta’s backcourt, he plays for those in his - a squad that includes friends, coaches and teammates - on and off the court. By intertwining the themes of camaraderie, dedication and community, we seamlessly bridge the gap between the intersection of sport and culture.