New Concession at Selfridges, The Conran Shop

  • Annie James
  • Betsy Smith
  • Eleonora Mazzetta
  • Laila Goumri

Location: Oxford Street Date: 30th September, 2019 Located on the Lower Ground Floor, The Conran Shop’s new space at Selfridges spans 365 m sq. offering customers an enhanced and fresh shopping experience. The new space features a comprehensive edit of furniture and lighting designs, alongside unique textiles, decorative accessories, kitchen & dining, beauty & fashion, technology and ultimate gifts. Working overnight with a tight schedule, there was a lot to do before the grand opening the following day. New bespoke cabinets, blackened steel tray table fixtures and white trolley fixtures were to be positioned, creating a clean, modern aesthetic, with the product itself then to take centre stage. True to Conran’s playful identity, the new space featured bright pops of colour and a signature ‘Conran Blue’ statement wall. Images courtesy of Bruno Rondinelli