The BA (Hons) Industrial Design is designed to inspire talented individuals with the drive and determination to succeed. This course embraces creative exploration and independent judgement to educate designers as responsible, persuasive facilitators of change within the practice of Industrial Design. It will equip you with the skills and understanding of product form, usability and interaction to develop and communicate design ideas, product styling, 3D designing, and the production and use of prototypes as a part of the design practise. The BSc (Hons) Product Design and Technology aims to educate and energise the next generation of product designers with skills that enable the definition of new product opportunities, defined through applied research, tested through working prototypes, and detailed in terms of design for manufacturer. The course is underpinned by the concept of responsible design which is embodied through the consideration of ethical interaction with users and clients, and design which is inclusive and sustainable.