NEW electronic music festival
This is a project for a music festival, located in Ruse, Bulgaria, that brings artists and fans together through unique music experiences. The branding is build in both Bulgarian and English language, with the idea to be more appealing and understandable for a larger target audience.
The elements and typography in this project are inspired by the Bulgarian folklore and the sound used for the moving poster is "Traka tren" by Ivan Shopov.
The square format has been preferred as the idea is that the festival will be advertised only on digital platforms.