New Faith Music

New girlband New Faith needed a wardrobe revamp and a completely new look. Before they were looking young, vulnerable and basic. Their management wanted them looking fierce, powerful and confident without making them look too adult and "sexy". I came up with this strong feminine look, keeping each of their identities showing them off individually but bringing them together as a young female group. The second look was a collaboration with PUMA to show the other side to the girls, again they all have their own personalities and sense of style which I like to keep clear