Project at 48.1 Wine experts Specialist Cellars decided to produce their own range to sit proudly on the shelves of The Laundry, their new bistro based in an Edwardian launderette. Due to the significance of the historic setting, the identity demanded to be rooted in reason and heritage. So we bought an old mangle, turned it into a letterpress and replicated the motions of laundry pressing to create our own type; giving each label a unique personality, true to the wine inside each bottle.