THE GOAL WAS TO TARGET THE 35 - 44 AGE DEMOGRAPHIC. I STARTED BY CONSULTING MY MUM ND HER FRIENDS LIKE AN UNOFFICIAL FOCUS GROUP. AFTER FINDING SOME OF THE HOBBIES THEY WOULD LOVE TO TURN INTO CAREERS. THEY SAY NEVER WORK WITH KIDS OR DOGS, SO I THOUGHT WHY NOT DO BOTH. THANKFULLY I HAVE ENOUGH YOUNGER COUSINS AND ANIMAL FAMILY MEMBERS THAT I SURVIVED. THROUGH NEW SKILLS ALREADY ESTABLISHED COMPANY MY AD PREMIERED ON SKY TV. IT WAS A PROUD DAY FOR ME, THE CHILD, AND THE DOGS!