Have you ever wondered which typeface is best suited to your personality?
New Typeface is an experimental typographic project between psychology and typography, it’s an exploration of the type making process where the anatomy of each typeface, its proportions and shapes, are not random facts.
Every small detail is designed in order to represent the personal traits of a different person. Creating unique custom typefaces suited for each personality.
Contributors
NT Cavallieri Grotesk – José Alcázar
NT Galí Book – Carles Carreté
Editorial design - Carla Riu
Art direction - Carles Carreté and José Alcázar
Photography - Carles Carreté and José Alcázar
Client
New typeface
