To promote Next’s own brand NXSports range and to support the ‘Add Spring to your Step’ campaign, Backlash created the ‘Feel Good Gym’. Based on the insight that most of us, especially women, find gym’s to be an intimidating space; the Feel Good Gym was designed to be a welcoming space with encouraging engagements and empowering quotes to help consumers feel more positive about exercise.
The new range was merchandised to be impactful and explorable, and to attract consumers onto the stand we invited consumers to take part in a simple exercise mechanic - The ‘Add Spring to your Step’ promotional game hosted by our larger-than-life MCs gave consumers the chance to win spot prizes and captured content to share online.
Project Tags
Companies
Next
- Fashion and Textiles