NEXT! foods - Creative Director & CMO

NEXT! foods NEXT! Foods is a fast-growing FMCG start-up with a mission to deliver innovative and delicious plant-based meat products that taste like the real thing. No compromise on taste. No compromise on ingredients. No compromise to the planet. Tasting is believing. I was appointed to lead the brand and marketing strategy while working closely with the senior leadership team. After developing a series of B2B and B2C campaigns to support our retail and distributor outreach, and to engage a growing and passionate community of plant-based influencers and foodies, I successfully launched a new range of popular plant-based sauces and grew our market share in this fiercely competitive sector. NEXT! products are now sold in over 3,000 outlets across Australia, New Zealand, France, Greece and Spain, with a UK launch planned for 2024. Value proposition development Brand and marketing strategy Brand design with illustration and iconography Packaging design Website design User journey mapping Video, photography, animation and motion graphics art direction Marketing campaign creation and implementation Sales & investment decks NEXT! Foods is available in: Coles | Woolworths | Countdown | La Sirena | IGA | Σκλαβενίτης Featured in: Vegconimist | Green Queen | Plant Based News | Food Mag Australia Awards and accolades Best Vegen Bacon Award PETA