Next, Happy-Go-Denim Launderette.

  • James Barnes
  • Aarron Taylor

‘Finding the perfect pair of jeans for you’

For most women the struggle to find the perfect pair of jeans is ‘real’. This insight inspired the launderette experience for the ‘Happy Go Denim’ campaign - A place to find your perfect pair of jeans from Next’s extensive denim range with product experts on-hand to guide guests to the perfect style and denim technology to fit their shape - ‘Find your perfect fit and hang your old jeans out to dry’.

To drive sales we included an embroidery personalisation station to make your jeans unique to you. There was also a partnership with ‘Goods for Good’ where shoppers could donate their old jeans to charity and give them a new lease of life.