Next Lipsy London
The British multinational fashion and cosmetic retailer. Women's and children's apparel, accessories, beauty, footwear and home products, with its headquarters in Enderby, England. -- I designed a personalised apparel range for Back To School, to be used outside school since the children wear uniforms.
Back to School collection for children and teachers
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Next provides the option for consumers to buy apparel with their names on it, so I can suggest phrases first, to see if it matches the concept they want, then make it fit on designs, then products.
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It needed to be related to school, so pencils, rulers, books, notebooks, brushes, etc. A series of 4 pocket prints with each classroom subject so the kids can show everyone which is their favourite subject
