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Next Up

Visual identity design for 'Next Up' -- an event organised by the University of the Arts London. 
 An annual event run by the university for final year graphic design and illustration students. The aim of the event is to encourage students to get information on postgraduate courses, be apart of discussions with alumni, hear from industry experts and network.
In collaboration with Ben Dugdale who took the identity that I created and transferred it onto various different mediums for the event at Shoreditch Town Hall. 
A typographic approach for this identity was adopted, using the 'x' and 't', the new identity gave a stronger connection to the ethos and values the event stood for. It provided a versatile graphic solution which could be used across a range of different mediums. The idea was to elaborate on the events endless possibilities for networking and further education. 

Project Tags

  • typography
  • Event
  • visual identity, brand refresh
  • university of the arts london

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