Melbourne Now, is the largest and most ambitious exhibition in the National Gallery of Victoria's history. We were asked to expand the boundaries of the exhibition digitally, encourage a much broader reach and engage art enthusiasts in a whole new way.
To create a cross-platform solution, that aggregates data, maps, provides additional insights and enchances both exhibition enthusiasts and visitors. The microsite needed to be viewable across multiple browsers and platforms, apps optimised for iOS and Android devices. We needed to extract the data in a single feed, with the users able to select and save the information they require. We also wanted to deliver real time insights to the NGV through the GEO location data generated by app users to aid exhibition management and live performances.
An iOS and Android application that act as an on-site guide to events, projects, artworks and artists at Melbourne Now. It allows users to personalise, record & share their journey, and extend their engagement beyond the physical confines of the exhibition through additional content. Functionality facilitates an exchange between artists and attendees at the exhibition by offering a space for shared engagement.
The complementary microsite employs a careful balance of user experience design by communicating the exhibition mission & offering. The overall delivery is a truly device agnostic, responsive and accessible solution across a range of desktop and mobile devices.