When Nike launched a new colourway for the Nike Hypervenon 3 football boot they approached Disegno to create an online article exploring the material research behind the boot. I commissioned the photographer and attended the shoot to give creative direction ensuring the outcome worked for the client as well as Disegno's audience. I worked with Nike Football's PR firm in the UK to organise the accompanying interview as well as developing a social media strategy for the project.
See the article in full here - https://www.disegnodaily.com/article/nike-hypervenom-3-nate-vanhook.