Nike Adapt BB Launch – 'Genealogy of Fit'

  • Alex Powis
  • Elizabeth O'Dwyer

I worked alongside Accept & Proceed, and Nike's Brand and DNA teams, to curate the historical storytelling for the global launch of the Nike Adapt BB in New York. This included a 'Genealogy of Fit' document for guests.

Client Nike
Agency Accept and Proceed
Research & Copywriting Alex Powis


  • Nike logo


    • Fashion and Textiles
  • Accept & Proceed logo

    Accept & Proceed

    • Design