Nike Air Max 720 - Instagram Launch

  • Dogukan Dogan

We’ve collaborated with Wunder, Istanbul's most hype sneaker shop for the newest Nike Air Max 720. We put a box on Wunder's window display and started the contest on my content page Halkekmag. The contestants had to guess what was inside the box, if they got it right it would be theirs. We used the Instagram Story countdown feature and started the 24-hour countdown. In the 24-hours, 1,134 people participated. At the end of 24 hours, the box opened and the Nike Air Max 720 was revealed.