Nike Athlete Storytelling

  • Rachael Cormack

Influencers and athletes play a huge role in authenticating and driving desire for new product releases. But the more traditional influencer product storytelling often feels very staged and lacks the authenticity to resonate with our consumer. As a result, these stories rarely deliver the desired cut through.

So we take a different approach . Firstly, by finding the synergies between the product and the personality to make sure we are telling a genuinely interesting story that our consumer will love. Secondly, we often look beyond the bigger name celebrities to find and work with the micro-influencers with a highly engaged and active community to deliver incredible results with demonstrable business effects.