Nike Team have asked us to visual their new line of Basketball Apparel prepared for 2015. Briefing inclined to interpret the infamous name of an “Air Ball” - well known in basketball. However, this time it was about the literalness and adding a pinch of futurism.
Turbines, engine, mechanics and pure robotic technology. Everything results in hi-tech form giving the impression of ability to fly and reaching the unreached. Light and simple.
Business Unit Director: Marcin Molski