NIKE: BASKETBALL 2015 APPAREL

Nike Team have asked us to visual their new line of Basketball Apparel prepared for 2015. Briefing inclined to interpret the infamous name of an “Air Ball” - well known in basketball. However, this time it was about the literalness and adding a pinch of futurism.

Turbines, engine, mechanics and pure robotic technology. Everything results in hi-tech form giving the impression of ability to fly and reaching the unreached. Light and simple.

Business Unit Director: Marcin Molski
marcin.molski@arsthanea.com
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