The brief was to create a pleasant surprise design in what ever form. I chose to use a pleasant surprise as a promotional tool. The Idea behind my idea is that this paper ball that starts out flat pops up onces pressure is released. If someone orders an item online whether it clothing or a workout tool a pop up ball would be packaged too. The ball would either have instructions of how to use the tool or other clothing ideas. The ball is fun to play with so will draw attention long after the purchase.