Unified by a striking graphic logo of a heart (symbolising a love of winning) slashed by an X (representing a hatred of losing), "Love to win, hate to lose" is a philosophy that informs and appears on every piece of the collection. Nike's CR7 collection reflects attitude and irreverence of a global icon. "Love to win, hate to lose" graphics and insignia embody perfectionism of Cristiano Ronaldo ON + OFF the pitch.