Nike Girls Club - D&AD Graphite Pencil

With the D&AD x Nike brief asking us to establish new and exciting ways to draw in young females to the Nike Plus Membership, our three-woman team created Nike Girls Club; a judgement free collective, getting real girls back into the game of sport. The project progressed to win a D&AD Graphite Pencil Award. We aimed the club at girls of all athletic abilities and interest; from the sports obsessed, to the sneaker obsessed. From the ones leading style and culture in the city, to those in the front row of fitness classes. From those who are interested in their style and self expression, to those have just found sport and are just starting out on their journey with it.

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