Our task was to launch Nike iD on Air Max Day in Central and Eastern Europe.
We came up with an interactive display that generates an Air Max iD design based on your outfit. An installation that recognizes the colours of the clothes you’re wearing and converts them into the different components of the Air Max.
The bespoke kicks are printed on a postcard with a link to buy or further customize your design.
Featured on: Creativity - Campaign - Complex
Agency: R/GA
Client: Nike
Group Creative Director: Phil Haworth
Creative Directors: Nick Paget & Paris Lawrence
Creative Team: Angela & Luca
Designers: Josh Yee & Matias Alvarez
Senior Editor: Rebecca Rumble