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Nike Interactive Mural

An interactive experience where people could show their support for Nadal by collaborating on making a bespoke mural for him.

Supporters sent Nadal a message of support on the Nike Tennis Facebook page. Their name was then handwritten on a paintball and blasted at a 6m x 6m canvas.

The whole process was live streamed during the match via the Nike Tennis Facebook page so you could watch your message being shot at the canvas live.

After it all, Nadal sent us a badass signed Olympic jacket as a thanks. What a gent!


Jessica Hall

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