Nike - Just (Spec Work)
Idea for a mental health campaign for Nike. The brand is synonymous with pushing innovation and sporting achievement. The aim was to remind people to take some time out, as recovery time is just as important as work.
The aim was to get people to take some quality time off and spend it with their families or doing slow activities. The mind needs to rest and recover as well as the body. Nike would stop posting on social media for 48hrs to encourage people to get off their phones and not have any distractions. Lego is the perfect activity for this, as it takes a lot of time and patience. Being able to build some of Nike's most famous sneakers would also introduce the product to a new audience.