NIKE / Living Room Cup

I had the pleasure to lead the edit on this Nike weekly episode digitl series. To help get the world moving during lockdown, we created The Living Room Cup. Each week, an elite athlete threw down a challenge direct from their living rooms – via Instagram – and invited the world to accept, giving people a chance to compete against the best. Participants were invited to track their progress via the Nike Training Club app and share on social media with the hashtag #PlayInside. BRAND: NIKE FOOTBALL CREATIVE DIRECTOR : Adrian Stannard ART DIRECTOR : Barry Slater, Calum Torbett LEAD EDITOR: Giorgio Gremigni EDITOR : Kristina McCormik CREATIVE AGENCY: AKQA PRODUCTION COMPANY: AKQA SENIOR ACCOUNT DIRECTOR : Mike Sinnerton GROUP ACCOUNT DIRECTOR : Alex Aidan