Explaining the idea, Alice Stewart said:
"I was inspired by the NES version of ‘Prince of Persia’, which came out at around the same time as Air Max 1. The game is 8-bit style so it seemed like the most relevant way to tell the story of a shoe that made its debut in the 80s."
Alice unveiled the game at London: ON AIR – a collaborative space in the heart of London – where she was delivering a workshop to the next generation of innovators.
Young creatives were tasked with building a stitched controller for the game that was connected via USB and visually inspired by the Nike Air VaporMax.