Nike - London on Air

  • Alice Stewart

This is what the world would have been like if Super Mario was a sneakerhead.

As part of the activity for Air Max Week at Nike’s London: ON AIR, designer Alice Stewart has created a retro-style 8-bit video game that charts the history of Air Max.
The side-scroller is inspired by platform games from the late 1980s, and the protagonist is a sneakerhead that hunts for floating Air Max 1s to restore health.
View a video here
Explaining the idea, Alice Stewart said:
"I was inspired by the NES version of ‘Prince of Persia’, which came out at around the same time as Air Max 1. The game is 8-bit style so it seemed like the most relevant way to tell the story of a shoe that made its debut in the 80s."
Alice unveiled the game at London: ON AIR – a collaborative space in the heart of London – where she was delivering a workshop to the next generation of innovators.
Young creatives were tasked with building a stitched controller for the game that was connected via USB and visually inspired by the Nike Air VaporMax.
Alice explained how the unique controllers respond to touch instead of a button press:
"We’ve used conductive thread to stitch our image and those conductive parts became the buttons. We’re using something called a Makey Makey, which is essentially a tiny computer that you can plug into your laptop and it registers touch as a button press."
This looks incredible.

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