The uniforms were to be worn the first time during the first Thursday Night Football game of the year, a time of high interest and excitement for football fans. We were charged with creating something special to present the uniform at its best. We wanted to show the speed and dynamism the player gains when wearing the new, ultra-light Nike uniform and were given an absolute creative freedom to do it. Our explorations led us to imbue a flat picture with additional dimension simply by adding a neon layer. All of it inspired by Odell Beckham Jr’s speed. Voilà!