Nike “NIKEiD”

To launch NIKEiD in Eastern Europe and the Middle East during this year's global Air Max Day, we created an interactive installation that generates custom designed Air Max sneakers based your outfit and instantly prints a photo of the shoes, along with a link to the design in NIKEiD. The interactive experience uses Kinect motion sensors to track people and recognise patterns and colours.The “blank canvas” of NIKEiD can be intimidating, so we facilitated self-expression by designing sneakers on the fly in Prague, Moscow, Warsaw, Athens, Abu Dhabi and at Istanbul Fashion Week.In 10 days, 10,000 people got custom Air Max, and 16% followed the link to
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