Nike: Nothing Beats A Londoner

Endlessly enterprising and fiercely competitive, young Londoners shape sport and culture in the metropolis around them. These hungry, resourceful and confident youngsters take us on a whistle-stop tour of their city for Nike's Nothing Beats a Londoner - with the help of cameos from some of the Londoners they look up to - as they strive to one-up each other with their own sporting achievements. Shot on the streets of the capital – in the very neighbourhoods that will produce the next Skepta, Dina Asher-Smith or Harry Kane – areas such as Dalston, Peckham and Brixton provide a vivid backdrop for the bravado, passion for sport and unique London spirit that unites each of the 258 real-life young Londoners who appear in the film. The hyperreal Nothing Beats a Londoner is directed by collective MEGAFORCE and Produced by Riff Raff Films.

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Wieden+Kennedy
Independent, creatively driven advertising agency
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