NIKE QUEEN SERENA CAMPAIGN 2018
Client Creative: NIKE LDN CREATIVE STUDIO
Studio creative direction: JAMIE BRUNSKILL
Font design by ULLA PUGGAARD
We were briefed to connect 'Serena Williams' to her real fans in London, during her return to Wimbledon. Creating limited edition 'Unbeatable Serena ' t-shirts featuring a poem by Peckham local, Bridget Minamore. The campaign was featured across NIKE social channels and at the NIKE store on London's Kings road, which we turned in to 'Queen's road' to celebrate Serena's arrival. Creating street signs, OOH and posters for the event, where young London females could come and meet their hero, Serena.