• By AKQA
  • The imaginative application of art and science

Nike Rise

Thirty grassroots basketball players drafted from millions. Their game elevated to new heights by Kobe Bryant and LeBron James. A story watched and shaped by China’s rising generation.

INSIGHT
China has an unrivalled passion for basketball. Nike set out to create opportunity and break down barriers to inspire the next wave of players to rise to new heights.
IDEA
Inspire the next wave of basketball players to raise their game, by putting them through their paces at the Nike Rise House of Mamba, the world’s first interactive LED basketball court, spurred on by millions watching the Rise series.
Thirty players were drafted from a region-wide search to be coached by LeBron James and Kobe Bryant. Nike Rise House of Mamba challenged and trained the final team using motion-tracking drills and reactive visualisation to create a pinnacle experience, teach the fundamentals of basketball and push the boundaries of sports training.
IMPACT
An emotional finale saw three players chosen to represent China at the World Streetball Championships. Rise captured the imagination of a nation and beyond, inspiring kids across the world to play the game.
4 likes

Project Tags

Tags

  • basketball
  • China
  • Nike
  • Kobe Bryant
  • LeBron James